Launching Dyson wearables
Dyson is known for its pioneering technology. But headphones with air purification? Here's how we launched them.
My work
Being a little more social
How a new tone and improved content dramatically grew Dyson's social channels.
Expert editorial
Attracting, engaging and retaining a readership is no mean feat.
Off to a flyer
Sometimes, there’s nothing as effective as a printed door drop to tell local people about your brand.
The power of the headline
One of the greatest skills in writing – saying it all in very few words.
Content for all
Making digital platforms accessible is crucial to including everyone in the digital journey.
Gradwell partner support brochure
B2B copy for Gradwell, a communications company. Copy written for The House agency in Bath.
Northwood School - Blue Sky Systems | Cloud - On-Premise IT
Film script to show how Blue Sky delivered a cutting-edge IT infrastructure for Northwood School, London.
LloydsTSB financial writing
Assorted campaigns for LloydsTSB, helping customers to understand the bank's offering using its iconic imagery and tone.
Dyson pets campaign
Dyson Cyclone V10™ vacuum targeted specifically at pet owners, to show how Dyson vacuums and tools clean up after your pet.
Challenger World digital sports magazine
Creative copy for an interactive digital magazine targeted at mass-participation sports such as triathlon, cycling and running.
Hasbro Monopoly style guide
The world's most famous board game needs to be treated with care. I wrote these brand guidelines, including tone of voice and house style, and kicking off with the story behind the game.
Dyson Christmas display ad
Targeting shoppers over the festive period with relatable scenarios and a subtle Christmas theme.
