Dyson Airblade dB
Digital ad for Dyson's iconic hand dryer. Short, simple and relatable.
Creative writer. Experienced leader. Strategic communicator.
I'm a highly-experienced communicator and manager, having written copy for 22 years across a wide range of industries including technology, IT, engineering, FMCG, finance, energy, and toys and games.
As Global Head of Copy at Dyson, I look after the strategy and delivery of copy for all of the company’s technologies, across multiple channels. I’m the tone of voice guardian and manage a team of writers to think, create and deliver copy for a rapidly-growing global audience.
Specialties: Copywriting, strategy, content development, team management, tone of voice, digital copy
My work
Hasbro Monopoly style guide
The world's most famous board game needs to be treated with care. I wrote these brand guidelines, including tone of voice and house style, and kicking off with the story behind the game.
Dyson live launch video post
Launch of Dyson V15 Detect™ vacuum. Over 75,000 views within hours of launch.
Gradwell partner support brochure
B2B copy for Gradwell, a communications company. Copy written for The House agency in Bath.
BBC Motorcyle Review magazine
Editor of a bookazine summarising the season in MotoGP, WSB and BSB.
Dyson pets campaign
Dyson Cyclone V10™ vacuum targeted specifically at pet owners, to show how Dyson vacuums and tools clean up after your pet.
Andrews Estate Agents Olympic flyer
Olympic-themed flyer for Andrews as they rebranded. Tying together their new offering to the sporting events about to take place.
OVO Energy door drop
Part of the launch comms I helped create for OVO energy, a challenger brand in the energy industry.
Challenger World digital sports magazine
Creative copy for an interactive digital magazine targeted at mass-participation sports such as triathlon, cycling and running.
Dyson teaser post
Instagram teaser post to launch the Dyson V15 Detect™ vacuum. Received 40,000 views in four hours before launch.
Dyson Christmas display ad
Targeting shoppers over the festive period with relatable scenarios and a subtle Christmas theme.
Ethical Trading Initiative training brochure
Brochure explaining ETI's work and training proposition
Northwood School - Blue Sky Systems | Cloud - On-Premise IT
Film script to show how Blue Sky delivered a cutting-edge IT infrastructure for Northwood School, London.
Dyson On Campus book
An 80-page guide to Dyson's campuses around the world, highlighting the unique spaces and redevelopment programmes.
LloydsTSB financial writing
Assorted campaigns for LloydsTSB, helping customers to understand the bank's offering using its iconic imagery and tone.
Chip Shop Awards entry
Ad nominated for the ever-quirky Chip Shop Awards. Based around a short, sharp line of copy.
TLT Private Business
A brochure for a private law firm to leave with new clients
University of Bath 50th anniversary
A celebration of 50 years of the University of Bath, telling the stories behind the innovative science developed on campus over the years.
Creative writer
I’ve written everything from two-word straplines to 2,000 word blog posts for B2C and B2B clients. That includes social media, web copy, film scripts, display advertising, software and screen copy, app content development, and instructional copy.
Experienced leader
I lead and grow copy teams, from a small, do-a-bit-of-everything resource to fully-fledged specialists. That comes through working with people at all levels across businesses, to create amazing content.
Strategist
Innovative, progressive and positive at finding better ways to deliver high-quality content across the board. Building processes and ways of working that allow creative teams across channels to produce work for a range of targeted audiences.