Being a little more social

In 2022, we wanted to ramp up Dyson’s social media presence, particularly targeting Instagram, YouTube and Pinterest as our key owned platforms.

We increased the amount of content and number of posts we wrote six-fold, and adapted an entirely new, more playful tone of voice.

We told stories of our past and launched the latest tech. 

We also encouraged user-generated content, particularly on Dyson Hair, to showcase people using the technology independently of Dyson paid ads (yes, people use Dyson hair care on their pets).

The results have been astonishing.

Instagram followers of the @dyson account grew by 150k to more than 850k, while @dysonhair followers increased by 225k to 1.6m.

We continue to push the boundaries of what we can do in social, launching TikTok and Threads channels in 2023.