Off to a flyer

Thinking local first can help companies to grow fast, even if they’re part of a national brand. A well-positioned flyer, leaflet or even a short brochure in your mailbox is hard to ignore. And it can have a great ROI for businesses showing they know their public.

I wrote this flyer for OVO `Energy when they were just a challenger brand in the market, with under 400,000 customers. Taking on the ‘big six’ companies, they had a refreshing proposition and I helped develop a matching TOV to suit. Words like 'happy', 'proud' and 'antidote' all helped shape a brand that was definitely different, without being too jokey. After all, people needed to be able to trust this start-up with keeping their houses warm and their electricity on, but without the stuffiness of the usual culprits.

Proudly Bristol-based, the first aim was to win over the local market and expand from there. It’s now shaken up the big six, even as an established member, with over 4.5 million customers.

With over 50 branches across southern England, Andrews is a different kind of estate agency, and the only one owned by a charitable trust. Showcasing their unique qualities was part of some rebranding work I did for them, including this Olympic-themed flyer, timed to coincide with the Games themselves. They wanted to let customers know how their offering was different, and I wanted to use some (reasonably) subtle puns to help bring estate agency to life.